XERÉM, DUQUE DE CAXIAS – RIO DE JANEIRO
Currently, here are the headquarters of the company. Not by azard, not because of destiny. The address is the same where, in 1939, during the so called “Estado Novo” of the Brazilian history, under President Getúlio Vargas, who intended to turn Brazil into an industrialized economy, was founded the Fábrica Nacional de Motores – National Motors Factory. The first motors for the aeronautics, the FNM trucks, the popular Fênêmê, as well as the Alfa Romeo JK cars, in honor of the developing president Juscelino Kubitschek, were produced here. Since then, Brazil has improved. Like Brazil itself, the wholesale/distributor market has also expanded, and now the whole turnover is in excess of two hundred billion reais, with over one million sales points.
Playvender is part of this new market through its units in Rio de Janeiro, Minas Gerais, and Espirito Santo.