INSTITUTIONAL

A brief about Playvender's history.

“MERCEARIL” Market

As per ABAD/NIELSEN survey, in 2014 the wholesale/distribution market has increased by 7,3% in nominal terms, thus reaching R$211.8 billion, being that the distribution agents have brought a contribution of 51.7% to the national “mercearil” market, that was of R$409.5 billion. That market comprises products of the Brazilian families daily use, such as food, drinks, hygiene and personal care. The biggest volume is concentrated in the Southeastern Region, which means 44% of the Brazilian sector. These figures confirm the importance of the Southeastern Region, that responds for the largest percentage of the Brazilian GNP.